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The sign caught my attention.  Its basically saying to be your own person since your way prevailed.  The audience of this advertisement would be transcendentalists who want to go their own way.

The cute little kids caught my attention.  They put little legos on a wedding cake and then said its ok to ruin the wedding cake as long as they're having fun. the audience is for kids parents.

this caught my attention because i feel like starbucks.  you should really let me go to starbucks tovar. pretty please. or panda. or sonic. or subway. or me-n-eds. or taco bell. or panda. no i'm in the mood for pizza. me-n-eds it is. ppppllllllllleeeeeeeeeeaaaaaaaaasssssssseeeeeeeeeeeeeeee...so anywhoooo the relationship is between food and being open late so you can get food whenever....i should go get food right now....the audience would be people who want food...like me.....